WRÅD rose as an empowering movement in Europe in 2015 to raise awareness around the true environmental and social impact of clothing, and has since then gradually evolved as a technological innovator and purpose brand. Its goal? Inspiring the market to manifest intangible values through tangible things in order to catalyze change in the fashion industry, the second most polluting in the world after oil. WRÅD’s sustainable innovation is Best of the Best 2017 at the RedDot Design Award.


© 2018 by FELIX KRUCK

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